It used to be that sales and marketing were two distinctly different functions. Marketing was all about messaging – what to say to your target audience to entice them to look into your business further. Sales was all about . . . making sales.
Today, the lines have blurred between sales and marketing. Understanding how these two formerly different business roles have merged will be the key to keeping your business top-of-mind with prospects and current clients as well as make more sales.
In a recent blog post at Duct Tape Marketing, author Josh Jantsch outlines how these two areas have come together to change the face of business acquisition and communication. This doesn’t mean the old ways aren’t still “out there.” However, the old “tried and true” ways of doing sales and marketing work less well in the new economy, especially with the inclusion of digital mediums such as social […]
